Goodbye ‘Finger Lickin’ Good.’ Here is KFC’s new signature sauce

The brand new “KFC Sauce” hits US eating places Monday, that includes a “sweeter, tangier combine with a kiss of smokiness.” KFC stated it examined 50 iterations of the recipe earlier than deciding on this one, which was in growth earlier than the pandemic.

The new "KFC Sauce" is seen in the middle.

The rooster chain has leveraged the idea of a pandemic-fueled slogan change right into a advertising and marketing marketing campaign. It started in August, when KFC introduced it was quickly pausing its 64-year-old slogan as a result of it “does not really feel fairly proper” in gentle of well being tips urging folks to clean palms and never contact their faces in an effort to assist cease the unfold of coronavirus.

KFC performed up the “pause,” blurring out the slogan featured on outdated billboards and indicators in a cheeky advert launched on its YouTube web page.

Like most quick meals locations, KFC has used quirky, tongue-in-cheek and sometimes-hokey advertising and marketing ploys to carry clients into their shops. Quick meals is a zero-loyalty enterprise with razor-thin margins, so any bump in clients is a serious win.

Previous self-effacing advertising and marketing novelties from KFC embrace chicken-scented clogs, chicken-scented yule logs and “finger lickin’ good” chicken-flavored edible nail polish.

Additionally much like different quick-serve chains, KFC quickly closed its eating rooms in March and inspired clients to order through drive-thrus or supply. It additionally put in Plexiglas counter-top shields between workers and clients, required staff to put on masks and carried out well being screenings earlier than shifts.

Lockdowns in lots of areas led to utterly horrendous foot site visitors at eating places for a number of months, however KFC’s gross sales have bounced again sharply in current months as persons are craving indulgences throughout a very hectic time in historical past.

KFC’s new signature sauce is the latest merchandise on the menu — together with revamped recipes for the “core” dipping sauces of ranch, honey BBQ, honey mustard and sizzling sauce — nevertheless it’s solely the most recent.

KFC, which is owned by Yum! (YUM) Manufacturers, lately examined a premium chicken sandwich in an effort to raised compete with Popeye’s and Chick-fil-a. The “KFC Rooster Sandwich” has a 20% bigger rooster filet, thicker pickles and a brand new bun. The chain additionally completely added a brand new french fry recipe to its menu in July.

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